Tips For Creating a Great Headshot With Your Photographer

With the growing use of online media, a great headshot in your online presence is essential.  Whether it's LinkedIn, company websites, press releases, professional organizations, e-mail, Twitter or Facebook, your online image often is the first impression viewers have of you.  

Choose a professional photographer whose portfolio demonstrates skill and expertise in headshots and one who is willing to work with you to ensure your headshot features your best look and conveys the message you want to send.

Some points to consider when preparing for your headshot session:

• Where will your headshot will be appear?  Consider what look may be effective for each use, such as corporate website vs. LinkedIn vs. Facebook.   

• What do you want to communicate?  In most cases, your expression should show you are sincere, approachable and positive. A natural looking smile serves you well.

• What is the appropriate attire for your profession or industry?  Some still favor a suit and tie for men and a business suit for women.  But for most now, the desired "look" is business casual; such as sportcoat for men and jacket for women.  A shirt or blouse alone can appear too casual.  Solid colors work best.  If your job is performed in a unique setting, such as healthcare, tradesmen or industrial, it may call for uniform or clothing specific to that job.

• What lighting and background will compliment your image as well as the website in which it will appear?  Because a headshot is tightly cropped, generally a simple neutral or white background will be most attractive and draw attention to your face.  An out of focus background can sometimes be an option for an environmental or outdoor portrait. Lighting may be should be fairly even for a business look or may be more dramatic for a more artistic effect.

• What are your concerns about your physical appearance?  Be sure to communicate with your photographer any concerns you have, as posing and lighting techniques can enhance your look and minimize areas where you may be self-conscious.

• Retouching of your final image should be tasteful and natural looking.  You do not want it overdone, so that when you appear for an interview or meeting, you are recognizable from your image.   

Most professional photographers will offer you a couple of clothing choices, and will make your images available on a computer for your viewing during the shoot. This allows you to collaborate with your photographer on getting the best shot, and can help you relax as you see your session progress. You can make a selection on the spot, allowing for processing and retouching to be done promptly and delivery of your final images shortly thereafter. 

A professional photographer will work with you to ensure that you look your absolute best to make that all important great first impression.  

Enjoy the day,

George